CLIENT:

Summit Energy

SKILLS USED:

Design, Usability, SEO, CSS, Illustration

Monkeyfoot worked with Summit Energy to create a minisite that focused on their sustainability services. The purpose of the project was two-fold. Summit wanted a comprehensive guide to the sustainability services they offered and they also wanted to increase their organic search engine rankings for those same services. Monkeyfoot and Summit didn't want to create another spammy SEO site. We wanted to utilize all of the SEO strategies we know and combine those with a truly useful and informative website. Monkeyfoot also wanted to target all types of users and usability for the website. We designed a navigation based on keywords, questions, an interactive map, and a knowledge based slider bar. A Google-like ficticious map was illustrated along with the site to use in additional marketing materials. The end result for the project was a resounding SEO success that moved Summit from unranked on Google to first page placement.


About Summit Energy

»Summit Energy provides energy management and sustainability services for businesses in a wide range of industries. Summit manages more than $20 billion in annualized energy spend for more than 650 clients and thousands of facilities worldwide. Summit leads companies to cost-effective strategies by providing energy procurement, sustainability consulting, energy efficiency, energy risk management, and rate analysis and demand response services. Headquartered in Louisville, Ky., with a team of more than 350 employees, Summit has additional offices in the United States, as well as in Europe and Mexico.