Just over a year ago, Monkeyfoot Interactive launched Summit Energy’s sustainability portal. The purpose of the site was to highlight Summit’s depth in sustainability services. Read about the success of the website after the jump.
The GPS site was developed because of the overwhelming amount of content Summit had created for the service. If Monkeyfoot was to integrate that content into their www site, it would have seriously unbalanced the focus of their website and would have given the appearance that this was their primary service. The fact is that it is just a small portion of the myriad services that Summit provides for their clients from risk management to energy invoice auditing. By creating a separate website, it allowed us to focus the entire message on their sustainability service.
Summit also had a challenge of addressing potential clients at different levels of sustainability understanding. This meant that Monkeyfoot could not assume the viewer would understand the terminology used in a basic navigation architecture. However, Monkeyfoot also had to address the fact that some viewers would actually be very familiar with the terminology and would potentially take offense if the site was geared towards education.
Monkeyfoot chose to address this issue via multiple navigation types. There are 4 types of navigation used in the site – all using the same content expertly written by the client, Summit.
This is the straight forward horizontal navigation with drop down options. Most websites use this standard form of navigation.
The story-based navigation is kicked-off via the GPS device in the top left of the home page. By selecting your understanding of sustainability on the scale, the user is placed at specific points within the website.
This navigation attempts to take users to places within the site that answer specific questions. This can be seen on the bottom left of the home page.
This navigation is based on users looking for specific keywords that may not be represented in the basic navigation. This type could take many forms, such as that of a sitemap or glossary. Monkeyfoot chose to be more creative and design a map to keep with the theme of the GPS and apply those keywords as locations on that map. This can be viewed via the tab at the top right of the home page.
So, how has the site done? Much of the performance information is confidential, but the client has passed along that the site has generated sales and their SEO ranks have increased for sustainability keywords – thus getting them in front of more potential clients. For example, as of the writing of this post, a google search for “sustainability services” returns this site as the #4 result on the first page.