Interactive Project Utopia

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People often discuss the challenges of designers working with developers – developers working with usability experts – usability experts working with seo – etc. Each of these conflicts can lead to a subpar website if not resolved.

We’ve all seen websites that functioned well, but were seriously lacking better design… remember myspace.com? We’ve also encountered websites and blogs filled with links to help get them ranked on search engines while sacrificing content integrity. Lastly, we’ve all found that beautiful flash site that we could look at for hours, but still have no idea how to find the information we went there to find. These are common place and most sites fall into one of these categories. Even our own monkeyfoot.com site fails in some of these areas.

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Green Positioning System

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Just over a year ago, Monkeyfoot Interactive launched Summit Energy’s sustainability portal. The purpose of the site was to highlight Summit’s depth in sustainability services. Read about the success of the website after the jump.

The GPS site was developed because of the overwhelming amount of content Summit had created for the service. If Monkeyfoot was to integrate that content into their www site, it would have seriously unbalanced the focus of their website and would have given the appearance that this was their primary service. The fact is that it is just a small portion of the myriad services that Summit provides for their clients from risk management to energy invoice auditing. By creating a separate website, it allowed us to focus the entire message on their sustainability service.

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