Corteva Design System


Corteva Agriscience




UX Design, Usability, Content Strategy

The beginning of a brand...

Corteva split from Dow Dupont in 2019.  The brand launched with a logo, 5 colors, a corporate font, and a batch of stock photos that were put together by an external agency.  I started at the company one month later and was tasked with creating a design system that could be applied to the more than 600 interactive products that utilized a GUI.  It was a mad flurry of brand discovery and nailing down as many elements and components as possible within the span of 2 weeks.