This Information Architecture was created for a sustainability energy SEO site for the purpose of increasing their google ranking on specific keywords.  My client and I agreed that if we were going to create a site specifically for SEO purposes, it would still be informative and helpful to those that visited instead of the typical spam site at the time.  The IA was built around all the SEO keywords we were targeting and expanded from there.  The client ultimately garnered the top organic search rank placement for multiple keywords and phrases such as “sustainability services”, “GHG management”, and more.