18
Nov
As an exploration of the new Corteva brand in 2019, I created a number of different interface designs in an effort to find the style that best represented the organization and its future. The project was titled “Atlas” to convey the direction of our brand in future products. At this point I was beginning to
18
Nov
Corteva split from Dow Dupont in 2019. The brand launched with a logo, 5 colors, a corporate font, and a batch of stock photos that were put together by an external agency. I started at the company one month later and was tasked with creating a design system that could be applied to the more
18
Nov
As an exploration of the new Corteva brand in 2019, I created a number of different interface designs in an effort to find the style that best represented the organization and its future. The project was titled “Atlas” to convey the direction of our brand in future products. Due to the nature of the content,
18
Nov
As an exploration of the new Corteva brand in 2019, I created a number of different interface designs in an effort to find the style that best represented the organization and its future. The project was titled “Atlas” to convey the direction of our brand in future products. Due to the nature of the content,
18
Nov
As an exploration of the new Corteva brand in 2019, I created a number of different interface designs in an effort to find the style that best represented the organization and its future. This was the first of many. Due to the nature of the content, original mockups have been used that do not show
17
Nov
Wireframes allow designers to create layouts with most of the subjective elements removed. Besides the ability to build and edit them quickly, they allow us to gauge the usability, content balance and flow of a screen before addressing colors, shading, photos and more. They are an indispensable tool for building any interactive product – from
17
Nov
The Poiu website was a deceptively complex information architecture to design. This IA was created to show how the Poiu marketplace would function and helped define the navigation, user flow and wireframes for the project. Due to the sensitive security nature of Information Architectures, this portfolio entry isn’t very revealing. Please contact me directly if
17
Nov
There are times when an information architecture or site map does not convey the customer path through an application or website as intended. For those times, we develop User Flows. These might highlight user actions, steps to a process, decision trees, etc. The collection here is a very small sample of the user flows
17
Nov
This Information Architecture was created for a sustainability energy SEO site for the purpose of increasing their google ranking on specific keywords. My client and I agreed that if we were going to create a site specifically for SEO purposes, it would still be informative and helpful to those that visited instead of the typical
17
Nov
This IA was created to show how an energy procurement application would function and helped define the navigation, user flow and wireframes for the project. Due to the sensitive security nature of Information Architectures, this portfolio entry isn’t very revealing. Please contact me directly if you would like to see this document in full.